The canonical practice

Make one clear promise to one valuable audience, then use it consistently everywhere.

What the current news changes

Publishers must clearly communicate their commitment to human-authored content while leveraging AI tools to enhance efficiency and creativity, ensuring transparency and alignment with audience expectations.

What to do now

1. Clearly state on the website that AI-generated content is used for specific purposes, such as data analysis or drafting, while emphasizing the human editorial oversight for all final content.
2. Develop a messaging map that highlights the unique value of human expertise in content creation, positioning it as the differentiator for knowledge leaders.
3. Integrate CRM dashboards to track and report on the use of AI tools versus human-authored content, providing measurable evidence of the promise made to the audience.

Sources

• Kevin Roose Didn’t Use AI to Write His Book About AIWIRED AI · wired.com
• Banks prioritize responsible AI, governance as use soarsCIO Dive · ciodive.com
• Falcon-Emirati: When an LLM Learns the Dialect, the Culture, and the NuanceHugging Face · huggingface.co
• The Paramount-WBD Deal Closes Today — Now What?Forrester · forrester.com
• iPhone Duo apps 📱, Google Docs markdown 📝, ephemeral testing 👨‍💻TLDR Tech · tldr.tech
• Quoting Felix RiesebergSimon Willison · simonwillison.net
• Willow KnowledgeProduct Hunt · producthunt.com
• Attempts to Keep Humans in the AI Loop May Actually Push Them OutIEEE Spectrum AI · spectrum.ieee.org
• Our approach to EU text provenance rulesOpenAI · openai.com
• Building advertising for the way people use AIOpenAI · openai.com

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