Forrester Predicts AI Control Will Define 2027
Companies will scramble to control AI, but overreach may hinder innovation. Forrester's predictions can help leaders make informed choices.
Original reporting · forrester.com
Original: “Predictions 2027: The Pursuit And Peril Of Control”
Read “Predictions 2027: The Pursuit And Peril Of Control” at Forrester →
How this was written. Content Memory wrote this article with a language model from Forrester’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Forrester’s report
- Companies will focus on gaining control over AI in 2027, but may face resistance from consumers and employees.
- The pursuit of control over AI may have unintended consequences, including slowing innovation and eroding trust.
- Organizations that strike a balance between control and flexibility may be able to create more value for their customers.
- Forrester's 2027 predictions offer research-based insights and advice for leaders looking to make informed decisions about AI.
- Clarity and purpose will be essential for leaders navigating the complexities of AI in 2027.
According to Forrester, executives have been trying to navigate the impact of artificial intelligence on their businesses for several years. In 2027, AI is expected to become even more widespread, leading to increased risks and costs. As a result, leaders will focus on gaining control over AI.
Forrester reported that companies will try to modernize their systems and practices to better manage data, costs, and their workforce. However, consumers and employees may resist certain uses of AI, such as algorithmic manipulation and surveillance.
The pursuit of control over AI may have unintended consequences, including slowing innovation and eroding trust. Leaders who try to control every aspect of AI may inadvertently limit its potential benefits.
On the other hand, companies that strike a balance between control and flexibility may be able to create more value for their customers. Forrester suggests that these organizations will prioritize knowledge over control and invest in private models that combine AI with human expertise.
Forrester's 2027 predictions include 31 reports that explore the dynamics of AI adoption across various industries and regions. These reports offer research-based insights and advice for leaders looking to make informed decisions about AI.
In 2027, clarity and purpose will be essential for leaders navigating the complexities of AI. Forrester's predictions can help leaders develop a clearer understanding of the opportunities and challenges associated with AI.
Forrester will also host several events, including the Forrester Forum Singapore and the Technology & Innovation Forum, where leaders can learn more about the latest trends and insights in AI.
Questions and answers
What is the main focus of Forrester's 2027 predictions?
The main focus is on the pursuit of control over AI and its potential consequences.
How can companies create more value for their customers using AI?
Companies can create more value by striking a balance between control and flexibility, and prioritizing knowledge over control.
What resources are available for leaders looking to learn more about AI trends and insights?
Forrester offers several reports, guides, blog posts, and upcoming webinars, as well as events like the Forrester Forum Singapore and the Technology & Innovation Forum.



